Factors impacting consumer confidence: Evidence from China - Center of Technology and Innovation Manageemnt of ESC Rennes Scholl of Business
Article Dans Une Revue Advances in Consumer Research Année : 2024

Factors impacting consumer confidence: Evidence from China

Taoufik Bouraoui
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Résumé

This article aims to investigate the factors that may impact the Chinese consumer confidence. Three variables are selected: interest rate, exchange rate Chinese Yuan against US dollars (CNY/USD) and government expenditure. We apply Vector Error Correction Model (VECM) over the period spanning from 2008M01 to 2023M03. While in the short-run the findings report that interest rate, exchange rate (CNY/USD) and government expenditure do not notably influence the consumer confidence; in the longrun, we found a significant and positive relationship between government expenditure and China's consumer confidence index. More government expenditure indicates the country is boosting the whole economy and providing more resources to the people, which affect positively the consumer confidence. Policymakers in China can invest further in this measure to gain the confidence of their people.
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hal-04818095 , version 1 (04-12-2024)

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  • HAL Id : hal-04818095 , version 1

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Shaoyi Lu, Taoufik Bouraoui. Factors impacting consumer confidence: Evidence from China. Advances in Consumer Research, 2024, 1 (1). ⟨hal-04818095⟩
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